Privacy Policy

Burberry updates 
We will only send you Burberry updates about our products, services and events if you want to receive them (and, if required under applicable laws, you have provided your consent). You can opt out of receiving updates (which would signify withdrawing your consent if you have provided consent), at any time (see "Unsubscribe from Burberry updates" below).

When sending you Burberry updates we will use the preferred communication method you selected, where applicable (e.g. by e-mail, post, phone or messaging services). If you have enabled push notifications on the Application or your mobile device, we will send you Burberry updates on your phone.

United States: Note that if you are registering an account with us (whether on our Site or Application or in-store) from the United States, or making a purchase on our Site from the United States for the first time or as a guest, you will need to uncheck the marketing consent box if you do not wish to receive Burberry updates.

Other locations: in certain cases, where permitted in the country that you are browsing from, or the domain (internet location) of the Site that you are browsing, please note that if you are making a purchase on our Site for the first time or as a guest, you will need to check the marketing consent box if you do not wish to receive Burberry updates.

Unsubscribe from Burberry updates
If you are registered to receive Burberry updates relating to our products, services and events, and you no longer wish to receive these, you can request that we amend your preferences. You can do that either as indicated in the particular communication, e.g.by using the unsubscribe link which is included on all email updates, or by amending your preferences online (see ‘Your rights in relation to your personal information’ below). Burberry will stop sending updates in respect of which you opt out (or withdraw your consent, where applicable) within a reasonable period (as required by applicable law) and in any event within 28 days of receiving your request, in order to allow sufficient time for the change to be administered.  You may opt out of receiving push notifications on your phone by changing through the settings on your mobile device or in the ‘Account Settings’ on the Application.

If you opt out of receiving Burberry updates relating to our products, services and events, we may still send you non-marketing communications such as emails about your account or purchases you have made from the Site or Application, and/or emails to request and respond to feedback relating to Burberry. We will only use your contact information where permitted to do so in accordance with applicable laws. 

We will only keep your customer information for seven years and/or as long as you remain an active customer (whichever is the longer, as set out further in the table below), or otherwise as required for our business operations or by applicable laws.

We may need to retain certain personal information beyond the relevant retention period to enforce our terms, to comply with legal or regulatory obligations, for fraud prevention, to identify, issue or resolve legal claims and/or for proper record keeping purposes. We may also retain a record of any stated objection by you to receiving Burberry updates for the purpose of ensuring that we can continue to respect your wishes and not contact you further. When the applicable retention period has been reached and/or Burberry no longer requires your personal information for any of the purposes stated above, your personal information will be deleted or destroyed in a manner that cannot be restored or reproduced.

We take reasonable steps to protect your personal information against unauthorized or accidental access, processing, erasure, loss or use.  Unfortunately, transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information submitted to us and any transmission is at your own risk.

We do however use strict  procedures  and security features to try to prevent unauthorised access wherever possible. Personal information may be accessed by persons within our organization, or our third-party service partners, who require such access to carry out the purposes indicated above, or such other purposes as may be permitted or required by the applicable law.

Personal information provided to Burberry via the Site, Application and online credit card transactions are transmitted through a secure server using Secure Socket Layering (SSL), encryption technology. When the letters "http" in the URL change to "https," the "s" indicates you are in a secure area employing SSL; also, your browser may give you a pop-up message that you are about to enter a secure area or display a padlock image. The Site and the Application use this encryption technology to protect your information during data transport. SSL encrypts ordering information such as your name, address and credit card number. Our customer service centre and stores also operate over a private, secure network. Please note that e-mail is not encrypted and is not considered to be a secure means of transmitting credit card information.

The Site and/or Application may from time to time contain links to other websites not controlled by us. We do not accept responsibility or liability for the privacy practices, data collected or the content of such other websites. The operators of these linked websites are not under a duty to abide by this Privacy Policy. If there are terms and conditions, other privacy statements or policies appearing on those websites, you should also review them carefully as your use of those sites may be subject to them. 

You must be at least 13 years’ old (or 14 years’ old, if you are a customer in mainland China, or 18 years old if you are a customer in Saudi Arabia) to use our Site and Applications. If you are under 13 or a minor in your country or state or region of residence, your parent or legal guardian must provide their information and agree to this Privacy Policy on your behalf and you may only access and use our Site and Applications with permission from your parent or legal guardian. We do not knowingly collect personal information from children under the age of 13 or equivalent minimum age depending on jurisdiction. If we become aware that we have inadvertently received personal information from a child under the age of 13 (14 for mainland China and 18 for Saudi Arabia) or equivalent minimum age depending on jurisdiction, we will delete such information from our records. 

This section of the Privacy Policy covers how Burberry processes personal information about Vestiaire Collective customers that is shared with us by Vestiaire Collective or that we collect, use and otherwise process when you take steps to sell your Burberry pieces to Vestiaire Collective as part of Burberry X Vestiaire Collective.

If this service is offered in your country of residence and you take steps to sell your Burberry pieces to Vestiaire Collective as part of Burberry X Vestiaire Collective, this section of our Privacy Policy will apply. Burberry will receive your personal information when you share your information with Vestiaire Collective on the Burberry X Vestiaire Collective dedicated website for the resale of your Burberry product(s), as set out in the applicable Burberry X Vestiaire Collective Terms & Conditions, available [here]. This Privacy Policy does not detail how Vestiaire Collective will collect and process your personal information, and you should refer to Vestiaire Collective's Privacy Policy for more information in that regard.

Once you have submitted your personal information to Vestiaire Collective, we will create a Burberry customer account in order to issue you with the Gift Card. If you are an existing Burberry customer and are resident in the UK, the personal information you provide to Vestiaire Collective which is shared with Burberry will be linked to your existing customer information. This could include personal information we obtain directly from you as well as from other sources, in accordance with applicable legislation and as set out in this Privacy Policy. Please read through our Privacy Policy for more detail on how we use your customer information, our retention periods for your personal information and your rights in relation to your personal information, including who you can contact if you have any questions about the way in which your personal information is being collected or used.

Burberry may receive the following Personal Data about you from Vestiaire Collective: 

• Contact Information and other identifying information including full name, email, phone number, country of residence. We may supplement this with information we obtain about you as a result of authentication or identity checks (for example in connection with our standard fraud checks).
• We use this information to identify you and create your Burberry customer account (if you are not already an existing customer) or to supplement your existing Burberry customer information, and to issue you with a Gift Card, in accordance with the Burberry X Vestiaire Collective Terms & Conditions. We may not be able to issue you with a Gift Card if you do not provide certain information through the Vestiaire Collective Webform.
• Sale information:
• This includes your request ID number, buyback price per request, date of acceptance of sale, and final sale price (including currency).  
• We need this information in order to confirm and issue you with a Gift Card, in accordance with the Burberry X Vestiaire Collective Terms & Conditions.

HOW WE RECEIVE YOUR PERSONAL INFORMATION FROM VESTIAIRE COLLECTIVE:
Your Personal Data is collected by Vestiaire Collective, a société anonyme governed by French law, registered under number 517 465 225 RCS Paris, whose registered office is located at 255 boulevard Pereire, 75017 Paris, France. It is collected through the Burberry X Vestiaire Collective webform on the dedicated website when you input your details to list a Burberry product for sale. Vestiaire will share certain personal information with Burberry in order for Burberry to issue you a Gift Card, in accordance with the Burberry X Vestiaire Collective Terms and Conditions. 

If you are visiting and using int.burberry.com (the “International Site”), you may be directed to web pages operated by Global-e Limited (“Global-e”).  Global-e provide sales facilitation and fulfilment services for customers using the International Site. Global-e operates these web pages on an arms-length basis; this means that they will be directly responsible for processing any personal information you provide on these pages as a controller, separate from any personal information you provide to Burberry.  You can find out more about how Global-e process any personal information collected through these web pages at https://s3.global-e.com/merchantscontent/general/Documents/Global-ePrivacyPolicyV21Oct2021.pdf.

For completeness, please note that Global-e will collect your data in the following circumstances: 

• When you visit the International Site, Global-e may use information transmitted publicly via the internet, including your IP address, to assess which country you are located in. This information allows Global-e to tailor your experience on the International Site to your location, including product and pricing information relevant to your geographic region.

• If you complete your details in order to make a purchase on int.burberry.com, Global-e will collect your name, postal address, phone number, e-mail address and information related to your credit card, debit card, and/or other payment information. Global-e will use this information to calculate shipping and duties costs depending on your shipping address, to process your order, to deliver products and services, to process payments to process payments in connection with your orders and as otherwise set out in Global-e’s privacy policy.

• Global-e also uses cookies on the International Site. Please see the Cookies Policy for information about which cookies are used on the International Site, including information on how you can manage your cookie choices and preferences.  

When you choose to (and your device enables you to, subject to your device model and settings) virtually ‘try on’ Burberry products , using in-application virtual technology , the application will request access to your device’s camera. Where you permit the application to access your device’s camera, the virtual technology will access your image of your face through your device’s front or rear-facing camera, and, using third party software, predict the location of certain physical features as the basis for overlaying content (for example, an image of a Burberry product). In some circumstances, the technology will detect the co-ordinates of certain physical features (e.g. your face)and measure these by distance. These measurements will result in the formation of a generic model within the application to match the dimensions, shape, and current expression of the detected face and/or other physical features. This model is then used as the basis for overlaying content that follows the shape of the detected physical features. Neither the application nor Burberry will be able to uniquely identify you based on this data and neither Burberry, the Application, nor Burberry’s third party Service Providers shall capture or otherwise collect or record any personal information from this experience, including any images of you, or any co-ordinates produced. The data generated by the virtual technology will be stored locally on your device and once you have finished with the experience and exited the application, the data will be deleted. Where you are offered the option to have this data emailed to you, your email address will be stored temporarily and deleted after the data has been sent to you.

The use of the virtual technology is voluntary and you will have the option to agree to or deny access to your device’s camera in order to use the virtual technology. Unless you choose to activate the virtual technology and permit access to your device’s camera, the application will not have access to your device’s camera.