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Drawing of Isetan Pop-Up 2025 featuring mannequins in shop window

Isetan Pop-up

  • Book an Appointment

26 February – 4 March 2025

Isetan Trench Pop-up

Our new Isetan Shinjuku pop-up celebrates the Burberry trench coat – an enduring symbol of British style.
Showcasing 100 limited-edition pieces, each trench is designed with personalisation options. Exclusive patches
and buttons pay homage to our heritage, embodying Burberry’s timeless spirit of function, purpose and adventure.

Our new Isetan Shinjuku pop-up celebrates the Burberry trench coat – an enduring symbol of British style. Showcasing 100 limited-edition pieces, each trench is designed with personalisation options. Exclusive patches and buttons pay homage to our heritage, embodying Burberry’s timeless spirit of function, purpose and adventure.

Model wearing Burberry Summer Collection 2025

Signature House Codes

The pop-up showcases a selection of heritage and seasonal pieces, including the latest styles featuring house motifs and the iconic Burberry Check.

Navy Blue Burberry Trench Coat with check lining
Navy Blue Burberry Trench Coat with check lining
Trench Restore

Restored by our specialist tailors, the pop-up features repaired and reproofed trench coats designed with individually numbered chain tags. Demonstrating our commitment to circularity, each piece reflects a perfect blend of craftsmanship and heritage.

Burberry Badge with Equestrian Knight detailing
Three Buttons for Burberry Trench Coat

Personalisation Station

Create something truly unique with our Trench Bespoke service. Drawing inspiration from Burberry’s rich history of creativity, this exclusive experience allows you to personalise your trench with archival buttons, patches featuring house motifs and embroidered initials that pay homage to our legacy.

*Please note that some personalisation services may come with an additional charge.

Heritage Trench Coats for Isetan Pop-up 2025

Heritage Trench Coats

The trench is the cornerstone of Burberry. Designed with hand-finished details, our Heritage Trench Coats are named after different London boroughs – each shape personifying its unique character.

  • Discover the Trench

Craftsmanship

Crafted from shower-resistant gabardine, our Heritage Trench Coats are meticulously made in Yorkshire and lined with the iconic Burberry Check – a tradition spanning over a century. Woven at our Keighley mill, each piece of gabardine is hand-inspected for flawless colour and texture. Final touches, from buttons to belt loops, are carefully hand-finished by specialist tailors.

Find Us

Isetan Shinjuku Main Building
1st Floor
The Stage
3-14-1 Shinjuku, Shinjuku-ku
160-0022
Tokyo, Japan

Opening Times

Monday – Sunday 10am – 8pm