Wu Lei
Meet our new Burberry ambassador, Wu Lei.
One of China’s most influential young stars, Wu has captivated audiences across genres, solidifying his status as a rising force in Chinese film and television.
You started acting at a very young age – how do you think over two decades in the spotlight has shaped you as a person and actor?
‘I feel incredibly lucky to have discovered my passion at an early age and to have made it my profession. Acting invites me to step into many different lives, turning every day into a new adventure. It has also allowed me to build my expertise over time and listen closely to the voices of the audience.’
What motivates you to keep evolving as an artist?
‘I love acting deeply and I feel incredibly fortunate to have spent more than twenty years on this path. That’s why I’m driven to stay true to myself and to honour the audience who have supported me along the way.’
Are there any scenes or moments from your past work that left a lasting impression on you?
‘I have a tradition of collecting small props from the set at both the start and the end of filming, marking my time spent with each role. Recently, I kept the clapperboards from two films I’ve just finished, signed by the directors, producers and cinematographers. They act as a motivating reminder to keep striving towards the next meaningful memento.’
How do you unwind after a long day of shooting?
‘When I’m on set, I like to relax by working out or playing video games. If the role demands a specific skill, I dedicate time after filming to practise it repeatedly, which also helps me to clear my mind and find calm.’
You’re an avid cyclist, with your new series ‘Ride Now’ sparking a wave of enthusiasm for the sport. How did you first get into cycling?
‘It started as a spontaneous idea. I was immersed in cycling content at the time, and with a shoot coming up in a different city, I decided to buy a bike and some equipment, then hit the road immediately.’
If you could send a message to your younger self when you first started acting, what would you say?
‘You’re on the right path. Keep going, my friend!’
‘Burberry masterfully blends timeless heritage with courageous innovation, and I look forward to partnering with Burberry to explore even more exciting possibilities in the future.’
– Wu Lei
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