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Adam Driver featuring in the Burberry Hero Fragrance campaign.

An intense and invigorating scent for men.

Burberry Hero Parfum
  • Burberry Hero Elixir 60ml

    Hero Elixir

    Our most intense scent, Hero Elixir balances softness with power, blending enveloping tonka and leathery vanilla with a vibrant trio of cedarwood oils.
    • Discover
  • Burberry Hero Parfum 100ml

    Hero Parfum

    Intense and powerful, Hero Parfum is led by a trio of cedarwood oils and enlivened by amyris and cypriol oil for a fragrant finish.
  • Burberry Hero Parfum Intense 100ml

    Hero Parfum Intense

    Hero Parfum Intense is deepened by a new leather note at the base to amplify the strength of the scent.
  • Burberry Hero Eau de Parfum 100ml

    Hero Eau de Parfum

    Incense and benzoin rest on an earthy base of cedarwood oils and pine, to create our invigorating Hero Eau de Parfum.
  • Burberry Hero Eau de Toilette 100ml

    Hero Eau de Toilette

    Balancing strength and subtlety, Hero Eau de Toilette is energised by juniper and black pepper, then brightened with bergamot.
Actor Adam Driver for Hero Elixir Burberry Campaign
Burberry Trench Coat Campaign featuring a model wearing the new Burberry Tropical Gabardine

Each fragrance is housed in an angular glass bottle, shaped into an abstract reinterpretation of a horse’s hoof, and the 100ml sizes can be replenished with our new Hero refills.

Burberry Hero Parfum

Hero Refills

Burberry Trench Coat Campaign featuring a model wearing the new Burberry Tropical Gabardine

The Hero

Burberry Trench Coat Campaign featuring a model wearing the new Burberry Tropical Gabardine

Inspired by the daring spirit of the campaign, play our new game ‘The Hero’ – a journey along a wild and rocky coastline, running to freedom.

Discover

Burberry Hero – a collection of five intense and invigorating scents for men, grounded in a signature trio of cedarwood oils.

The selection includes Burberry Hero Eau de Parfum, underpinned by incense and benzoin; Hero Parfum, enlivened by amyris and cypriol oil; Hero Parfum Intense, deepened with a leather note to amplify the scent; Eau de Toilette, invigorated by juniper and black pepper; and Hero Elixir, our most intense scent, balancing softness with power.

Shopping for a gift? Add up to three initials with our personalisation service. Complimentary gift packaging is also available at the checkout.