DISCOVER THE STORY OF BURBERRY
Thomas Burberry establishes Burberry in Basingstoke at just 21 years old, founded on the principle that clothing should be designed to protect people from the British weather.
Norwegian polar explorer, zoologist and recipient of the Nobel Peace Prize, Dr Fridtjof Nansen is the first recorded polar explorer to take Burberry gabardine to the poles when he sets sail bound for the Arctic Circle.
Acclaimed British Explorer Sir Ernest Shackleton wears Burberry gabardine for three expeditions in the early 20th century, including the Endurance expedition.
Burberry is granted a Royal Warrant by HRH The Prince of Wales as an Outfitter.
Burberry opens its first store on Bond Street.
Burberry becomes a public quoted company floating on the London Stock Exchange.
Moving away from a wholesale and licensed business model, retail becomes the primary route of distribution – increasing from 43% in 2005/2006 to 64% in 2010/2011.
Burberry launches the first ‘Tweetwalk’ – premiering its Spring/Summer 2012 Womenswear collection on Twitter and posting each look live before it goes down the runway.
Burberry directly operates over 500 stores around the world.
BURBERRY IS THE FIRST BRAND TO MAKE RUNWAY COLLECTIONS AVAILABLE TO CONSUMERS FOR PURCHASE IMMEDIATELY AFTER THE SHOW.
BURBERRY JOINS THE ELLEN MACARTHUR FOUNDATION ‘MAKE FASHION CIRCULAR’ INITIATIVE AS A CORE PARTNER, TO HELP DEVELOP SOLUTIONS TO SOME OF THE BIGGEST ENVIRONMENTAL ISSUES FACED BY THE FASHION INDUSTRY AND WORK TOWARDS A CIRCULAR ECONOMY.
Riccardo Tisci appointed as Chief Creative Officer.